La Vuelta

Client

Velvetrov – conceptual wine brand

Scope

branding including logo, typography, colors, design elements and concept, packaging design, product design, mockup design, 3D design

Tools

Photoshop, Illustrator 

Concept

Velvetrov is a wine brand I designed from the ground up—everything from the branding to the bottle’s form and finish. The design balances elegance with a modern edge, using textures, contrast, and minimalism to create a distinct identity. The bold ‘V’ logo is shaped like a wave, inspired by the natural motion of wine being poured.

This theme carries through the packaging and bottle design, where fluid wave-like shapes create a sense of flow and harmony. The contrast between glossy and matte textures further enhances the visual balance and the product’s premium feel, making Velvetrov feel both modern and timeless

Watch the full process recap on TikTok.